The long, wide beach is Agadir’s main draw, serviced by good four- and five-star hotels. The city itself is less interesting, but there are beauty spots and historic towns within easy day-trip striking distance.
Sunseekers, especially in winter. There’s warm weather from March to October, and sunshine even in January, when it’s typically 68F during the day, though colder at night. Agadir’s clientele tends to be mature, but surfers also flock, not to Agadir’s main strand, but to less developed beaches such as Taghazoute, 11 miles north and served by local buses.
What is there to do?
Even if you stay on the beach, there’s plenty to keep you occupied in the form of water sports like wet-biking and parascending. In town, there’s a miniature zoo called the Valley of the Birds, or you can climb up to the kasbah (old citadel), on a hill to the north, for great views over the city.
Bars and bites
For wonderful tajines, head to L’Étoile de Marrakech (rue de la Foire; 00212 28 843999). There are stalls selling grilled fish by the port north of town, but you can eat freshly landed fish in more comfort, and with beer or wine, at the Yacht Club’s Restaurant du Port (843708) – it’s in the port area, beyond customs, so you’ll need to take your passport.
There are direct charter flights from Britain to Agadir’s Al Massira airport, a 15-mile taxi ride from town. Otherwise, fly to Marrakesh and charter a grand taxi, which should cost around £40, though you’d need to haggle for that.